The eye area, which has the thinnest skin of any part of the face, never lies. Few things reveal as much about a man and his lifestyle as the look of his eyes. BIOTHERM HOMME, the world leader in men's premium skincare¹, is targeting signs of aging in the all-important eye area with the NEW Force Supreme Eye Architect Serum. The Serum lifts wrinkles, reduces dark circles and deflates puffy eyes, all at once. The skincare formula is delivered in a deep-penetrating, quickly absorbed serum that combines 3 active ingredients that smooth and firm: Blue Algae extract, Pro-Xylane™ and Life Plankton™. The formula's soft focus properties soften lines and wrinkles instantly. In 4 weeks, wrinkles are reduced, dark circles are faded, and the eye is less puffy.² Eyes look sharp again. ¹ Euromonitor, value, selling prices, selective retail, 2003-2012. ² Clinical tests: 40 Caucasian men. Use every morning and/or evening, or as needed. Use the cold zamack applicator to easily and precisely target the fragile eye area and apply just the right amount of formula. Massage product into the skin to boost micro-circulation.