Smooth and even application. Lash by lash definition. Natural volume. Amplified volume and definition: -The luxurious, buildable, No Clump Formula amplifies each lash instantly. Glides on smoothly, and lasts all day, while thickening and separating every lash for a clump-free, smudge-free look. -The Millionizer Brush is uniquely designed to amplify and separate lashes from corner to corner while building breathtaking volume. -The built-in Clean Sweep Wiping System wipes the brush free of clumps leaving the perfect amount of mascara for an ultra-volumized clean lash look.